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Use cover letter to push beyond your résumé

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It’s tempting to restate the highlights of your résumé in a cover letter. But that’s a potential turnoff. Employers expect cover letters to say what you can do for them. Write how your work experience is ideally suited for the job at hand. Example: “Thanks to my three years as a purchasing manager, I can apply rigorous expense-control measures to your warehouse operation.” Also: Don’t make employers wonder by claiming experience in your cover letter that’s not in your résumé.

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