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Indulge the boss

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Q: My boss wants me to come up with marketing plans faster, but I keep requesting data so that I know more about my target market. In my field, consumer research is crucial. But my boss thinks I’m stalling and angrily demands I “produce results already.” Help!

A: If your boss wants to skip the research and insists you fly blind, go for it. When submitting your plan, however, explain in your introduction that it’s based on a preliminary understanding of your market and that you could produce better and deeper analysis if you had access to consumer research. Keep a positive tone.

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