To win over others, use the Given-Goal-Therefore model. Begin by building a base of agreement with a statement that’s a given: “We both agree that we’re losing business to rivals.” Get the other person nodding. Then present your goal: “I’d like to double our market share in six months.” Your listener will probably wonder, “How can we do that?” Conclude by answering that question: “Therefore, I propose that we invest in new people and systems.”
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