A: Simple. Just show up and do your job. Explain the company’s mission and give the standard sales pitch. Solicit and answer visitors’ questions. You don’t have to wave pom-poms and pretend you’re a lifer, but you should honestly provide information without editorializing or bad-mouthing your employer. Meanwhile, use the job fair to your advantage. After your shift, wander the aisles and mingle with managers at other companies. Approach them as an equal and sniff out job leads.