Anti-spam your subject lines

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in Office Technology,Workplace Communication

Here’s some advice from Worldata Vice President Jay Schwedelson on what not to put in your e-mail promotion subject lines, unless you want to trip e-mail spam filters:

• “Hi.”

• ALL CAPITAL LETTERS.

• A unique ID (usually a series of seemingly meaningless numbers used to identify a specific list or campaign).

• A fake reply line, beginning with “Re:”

• Words that have been associated with spam, such as “mortgage,” “rates,” “now only,” “as seen” and “for only.” (See a longer list of such spam associated words at http://spamassassin.org.)

• Obvious come-ons like “Important News,” especially if you follow them with three exclamation points.

• Quotation marks around the whole subject line, as in “Guaranteed to work.”

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