Keeping in touch with clients — especially VIPs — requires more than the occasional Hallmark card. That’s why many businesses use custom cards as marketing tools to send thanks, news and invitations.
If one of your goals is to stoke customer relationships, here’s a tip:
Check out Cardstore.com. It offers a quick, affordable way for small businesses to create customized cards. In minutes, you can select from more than 2,000 different cards, choose an image (or upload your own digital photo), write a message and send 10 or 1,000 cards with a turnaround time of one business day. Cardstore.com prints, addresses, stamps and mails the cards for as little as $1 a piece.
Example: Organic farmer Ellen Broadhurst sends customized cards in the spring depicting her maple groves, reminding customers that maple season is here.
“It’s really invaluable,” she says. “I don’t see my customers often, so it’s a way to maintain the relationship without having to pick up the phone.”