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Squash the buzzwords

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What buzzwords bug you the most? Advertising executives ranked these words as some of the most overused, according to a poll by The Creative Group:

  • Outside the box
  • Synergy
  • Paradigm shift
  • ROI
  • Buzz
  • Voice of the customer
  • Critical mass
  • Break through the clutter
  • Take it to the next level

“Because buzzwords are so prevalent, it’s easy for people to incorporate them into their vocabularies,” said Dave Willmer, executive director of The Creative Group. “When words or phrases become overused, however, they can lose their impact and appear clichéd.”

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