But you can still project a strong image if you:
- Kill the clutter. Bring only a few, high-quality items into the camera’s field of view. Avoid appointment books stuffed with papers, pencils with chewed-off erasers and cellphones that vibrate across the table. On-screen, everything draws notice.
- Wear strong, contrasting colors. A dark jacket with a light shirt is a good choice. Also, a solid tie or scarf, since patterned fabrics look zigzaggy and distracting on video.
- Break what you say into soundbites. You’ll come off as someone who has mastered the medium.