- Never give up your day job. “Weather is a wonderful platform from which to do other things,” Roker says. Example: He started a side business 11 years ago and slowly built it into a multimedia company that creates TV programming and markets his books. And he’s still a weatherman at NBC.
- Be yourself. “You can be a character, but eventually, it gets tiring,” he says. “But if you just be yourself— for better or for worse—that’s who you are” and you don’t have to worry about playing a role.
Get weekly updates on breaking news and business advice to help you advance your career! The week's top stories and resources will be sent right to your inbox. Choose the topics you're interested in:
We value your Privacy.