Here’s how to determine the true level of commitment to the ideas you hear:
- Ask for a plan. What’s the first thing the idea-pitcher will do to act on the idea? The second? The third? If people are truly wedded to an idea, their enthusiasm will carry them from step to step. If not, they’ll fizzle after two or three.
- Ask for a future in-depth briefing. Can the idea-pitcher give you a report or a proposal in a week, or in a few days? If not, real commitment is missing, and the idea will quickly die.