As the new chief exec of the NAACP, he’s the first leader in the organization’s history with a corporate background.
NAACP board members hope that Gordon will bring 35 years’ worth of business knowledge to bear on the organization’s problems: a threatening budget deficit and declining membership.
Upon taking the NAACP reins in July, Gordon stated his conviction to mix social activism with corporate-style thinking. That has ruffled the feathers of some members who saw business as an adversary, not an ally.
Ought to be interesting to watch.