The right and wrong ways to encourage that kind of fear:
Wrong way: Panic at every business threat, and expect everyone else to panic, too. Remember: Chicken Little was not a great leader.
Right way: Acknowledge marketplace threats, and show everyone how to analyze them rationally.
Fear of losing can serve as a great antidote to complacency, provided it’s understood and monitored by the person at the top.
— Adapted from Only the Paranoid Survive, Andy Grove, Doubleday.