Ask customers what they don’t want — Business Management Daily: Free Reports on Human Resources, Employment Law, Office Management, Office Communication, Office Technology and Small Business Tax Business Management Daily

Ask customers what they don’t want

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Ask customers what they don’t want when conducting a survey. “If you could remove one feature, what would it be?” Sometimes the biggest favor you can do for customers is to leave something out.

—Adapted from “Getting Real,” 37signals, http://getttingreal.37signals.com.

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