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Energize them to the core

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Energize employees by helping them understand your company’s mission. “If [you] have a clear vision, it resonates with your employees,” says Michele Peluso, CEO of Travelocity.

Peluso makes sure employees understand her company’s mission: to champion the customer experience. How? By reinforcing it in her communications, which include weekly e-mails, monthly brown-bag lunches and quarterly visits to global offices.

Takeaway: Make sure your mission is so simple an eighth-grader could understand it. Then communicate constantly about how well the company performs against that objective.

—Adapted from “Motivate Your Employees Like Jack Welch,” Carmine Gallo, BusinessWeek.

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