During the Great Depression, President Franklin Delano Roosevelt connected with people by tapping into new technology. His “fireside chats,” delivered by radio, allowed him to talk directly to citizens during one of the nation’s lowest economic points.
Today, you can borrow from FDR’s playbook and connect with people through Web 2.0. Blogs, podcasts and online forums are all ways to get a conversation started online. Examples:
- General Motors Vice Chairman Bob Lutz uses his blog, GM Fast Lane, not to hawk GM products but to provide readers with information about the latest auto industry technologies.
- Sun Microsystems CEO Jonathan Schwartz (blogs.sun.com/jonathan/) says blogging is the best, fastest and most transparent way to communicate with the company’s constituencies.
— Adapted from “The Fireside Chat vs. the Podcast,” Steven Cody and Sam Ford, BusinessWeek.