Look through end-users’ eyes — Business Management Daily: Free Reports on Human Resources, Employment Law, Office Management, Office Communication, Office Technology and Small Business Tax Business Management Daily

Look through end-users’ eyes

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in Leaders & Managers,Workplace Communication

At its headquarters in Tokyo, Honda Motor Co.’s leaders stock their product-design teams with laypeople who know nothing about technology. Reason:  Their end-user orientation yields products that stand a far better chance of survival in a competitive marketplace.

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