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Infect people with your ideas

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in Leaders & Managers,Workplace Communication

The greatest ideas and creations are infectious, said Russian novelist Leo Tolstoy. People can’t stop thinking about them. They feel drawn to the person who spawned the idea. And they bond with other people who’ve come under the spell of the same idea.

We see this infectiousness in high-achieving organizations. How can you prompt this reaction? Tolstoy said you need three critical traits:

1. Sincerity, since people can spot lack of commitment.

2. Individuality, since compelling ideas are new and unique.

3. Clarity, since people must be able to grasp your idea quickly.

Of the three, Tolstoy said sincerity is the deal-breaker. Without it, no new idea or creation can take root.

— Adapted from What Is Art? Leo Tolstoy.

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