We see this infectiousness in high-achieving organizations. How can you prompt this reaction? Tolstoy said you need three critical traits:
1. Sincerity, since people can spot lack of commitment.
2. Individuality, since compelling ideas are new and unique.
3. Clarity, since people must be able to grasp your idea quickly.
Of the three, Tolstoy said sincerity is the deal-breaker. Without it, no new idea or creation can take root.
— Adapted from What Is Art? Leo Tolstoy.