A cut-the-crap guide to speaking clearly

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in Leaders & Managers,Workplace Communication

Bob Lutz, the automotive wizard who championed the Dodge Viper and Pontiac’s new GTO, hates “windy” business language. To cut down on the jargon and sound more like a down-to-earth leader, say:
  • “Agreement,” not “buy-in.”
  • “Participants,” not “stakeholders.”
  • “Change,” not “transformational process.”
  • “Run,” not “facilitate.”
  • “ … affect our plans,” not “…impact our plans.”
  • “Information,” not “inputs.”
  • “What we do best,” not “core competencies.”
  • “Do something about,” not “be proactive toward.”

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