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Stay humble: You’re not that smart

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Intuit founder Scott Cook’s first rule: “Be humble about your importance, about how many answers you know and about how much you don’t know (which is always more than you think).”

Cook is no slouch in the knowledge department. He understood from the start that his signature product, Quicken, not only had to outperform other accounting software, it had to be better and easier than pencil-and-paper accounting, too.

Whenever you admit you’re wrong—which should be early and often—that’s when the real insights and breakthroughs start happening.

“[People] know what you’re good at and what you’re not, so don’t pretend,” says Cook. “Instead, try being true.”

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