Secrets of avoiding product misfires

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in Leaders & Managers

SAS Institute, a software company with sales that topped $1 billion in 1999, uses a simple approach to develop products right the first time.

Instead of developing them in house and testing them in the marketplace later, CEO James Goodnight meets with customers at every stage of the R&D process to make sure the products meet real-world needs.

“There’s no need to develop products customers don’t want,” Goodnight says.

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