In hindsight, Smiley realizes that he recovered so quickly because he had become not just an individual but a brand. Here’s how you can brand yourself:
1. Find your niche. Pinpoint the themes that keep popping up in your life and what you are known for. Zero in on your unique strengths and passions.
2. Look for a market for what you have to offer. Analyze the success of people who do what you would like to do. Don’t be afraid to think like a niche marketer as you define a place where you are most in demand, even if it is narrow and well defined.
3. Seek professional assistance. Solicit feedback from experts; talk to a professional career coach or mentor.
4. Promote yourself. Volunteer as a speaker. Establish an Internet presence. Make the most of local media to increase your visibility.
— Adapted from “Brand Yourself,” Ann Brown, Black Enterprise.