Steve Jobs walks in customers’ shoes — Business Management Daily: Free Reports on Human Resources, Employment Law, Office Management, Office Communication, Office Technology and Small Business Tax Business Management Daily

Steve Jobs walks in customers’ shoes

Get PDF file

by on
in Leaders & Managers

When Apple was developing the iMac, Steve Jobs tried out package designs himself. He wanted to experience firsthand what customers would see when opening an iMac box (a bright color) and what they would feel when lifting out the computer (an easy-to-grip handle).

Fanatical? Maybe not. Jobs knows that customers buy not just products, but experience, and pleasant experiences spell repeat sales.

Related Articles...

Leave a Comment


Previous post:

Next post: