That means being adept at five critical tasks:
- Reaching the new markets you identify in a disciplined and effective way.
- Developing people and fitting them into the right jobs.
- Evaluating and measuring a broad range of benchmarks that include decision-making, brand recognition, corporate reputation and employee involvement.
- Tapping IT to acquire competitive intelligence about the marketplace and for other business purposes.
- Renewing continuously rather than staying content with the status quo.