Make yourself distinct, not extinct — Business Management Daily: Free Reports on Human Resources, Employment Law, Office Management, Office Communication, Office Technology and Small Business Tax Business Management Daily

Make yourself distinct, not extinct

Get PDF file

by on
in Leaders & Managers,Workplace Communication

For the moment, forget your notions about career planning.

Instead, fill in the following six statements to begin drafting your first annual career report:
  1. “I’m known and respected for [two or three things], and in a year, I’ll also be known for [another thing].”

  2. “The project I’m working on right now will [teach me this] and [accomplish this] for my organization.”

  3. “The two most valuable lessons I’ve learned in the past three months are [name them].”

  4. “I’m beginning a campaign to promote my ‘personal brand’ or ‘public persona,’ which will include [name as many high-profile achievements as apply, including your pro bono or civic contributions] and show that I’ve [accomplished what, toward what end].”

  5. “My important new contacts in the past three months are [list one to three names]. I value these folks [for what reasons].”

  6. “My résumé is significantly improved from a year ago because of [one or two additions].”
Bottom line: Given the rate of change all around us, assume that, in 36 months, you’ll be out of one job and scouting for the next. Armed with your own annual reports, you’ll have a heck of a story to tell.

—Adapted from “This I Believe! Tom’s 60 TIBs,” Tom Peters,

Leave a Comment


Previous post:

Next post: