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Measure your speed in ‘Web years’

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Ever hear of Internet time? It’s kind of like dog years: Each calendar year equals six Web years.

More organizations are realizing that they have to measure time by this new clock: New-product development speeds up from years to months. Developing new technologies accelerates from months to days. Decisions are yours to make in hours.

Example: Microsoft almost missed its biggest chance of the 1990s, to build a Web browser compatible with its operating system and e-mail program. The software behemoth was already running behind Netscape. It didn’t have years to respond; it had months. Yet, somehow, it managed to do the job.

Lesson: If you’re not six times faster than your competition, you’re in trouble. Your dog days are coming.

—Adapted from Shaping the Future, William Belgard and Steven Rayner, Amacom.

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