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Not your ordinary mission statement

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Confederate Motorcycles founder Matt Chambers builds minimalist, high-tech motorcycles that sell for more than $55,000 and look like carbon- fiber robots.

Here’s the manifesto-like mission statement Chambers wrote to whip his employees into a fanatical state of mind about his products:
  • Never compromise passion, intensity, time or money.

  • Create through deep, considered, actual individual emotion.

  • Perfect a balance of technology and the primitive.

  • Invest absolute faith.

  • Overbuild.

  • Maximize and evolve individual craftsmanship.

  • Relish the challenge.

  • Persist eternally.
Lesson: Maybe your mission statement should say more than “People are our most important asset.”

—Adapted from “Chased Out of New Orleans, Confederate is Rising Again,” Phile Patton, New York Times.

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