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Sort between goals and a lasting vision

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in Leaders & Managers,Workplace Communication

A goal, says business guru Ken Blanchard, is just a signpost on your way to your ultimate destination. Once you’ve reached it, it fades from importance.

A vision, on the other hand:
  • Endures.

  • Helps each person see how he or she can contribute.

  • Helps you understand what business you’re really in.

  • Is about being great, not just beating the competition.

  • Is inspiring and not expressed solely in numbers.

  • Provides a clear picture of your desired future.

  • Provides guidelines that help you make daily decisions.

  • Touches hearts and spirits.
—Adapted from information at

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