Super Joe Horn’s ‘souper’ strategy — Business Management Daily: Free Reports on Human Resources, Employment Law, Office Management, Office Communication, Office Technology and Small Business Tax Business Management Daily

Super Joe Horn’s ‘souper’ strategy

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in Leaders & Managers,Workplace Communication

Joe Horn, who co-founded Horn & Hardart automats in New York and Philadelphia, followed a simple philosophy that kept his restaurants full during the bleak Depression years: “Give people the highest possible quality at the lowest possible price.”

Horn also engaged in some canny PR to make sure that people noticed his philosophy at work: Once, upon tasting a soup that his chefs had cooked without a spice called for in the recipe, Horn demanded that thousands of gallons of the subpar soup be tossed out. During the Depression, that made news … which kept people coming back to Horn & Hardart.

Lesson: Don’t keep your business tenets secret from those who can appreciate them most.

—Adapted from Automat, Lorraine B. Diehl and Marianne Hardart, Potter.

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