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Use the Web to sell your business

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Much like a realtor would list what’s on the market in your neighborhood, you can use specialized Web sites to sell your company or buy another one. These sites categorize businesses by state, industry, cost or size: Listings start at $99 a month. Rates begin at $24.95 a day., which boasts more than 11,000 listings. Some sites focus on a single state.

Example: Ads start at $90 for three months at, which says it has sold more than 16,000 companies in California so far this year. Downside: It’s difficult to know how many qualified potential buyers use the Web sites, so ask questions about user demographics.

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