What’s your RTB? — Business Management Daily: Free Reports on Human Resources, Employment Law, Office Management, Office Communication, Office Technology and Small Business Tax Business Management Daily
Trying to motivate your employees to accept new goals or an organizational change? Give them a “Reason to Believe” (RTB). It should capture the gist of why something matters and how everyone’s buy-in will make a difference. If you’re a marketer, you know that RTBs compel people to pay attention by neatly summarizing a product’s benefits. Example: When Gillette launched its Mach3 razor, the nine-word RTB was “closest shave ever in fewer strokes—with less irritation.” For managers communicating a challenge, RTBs include “shortening our turnaround time to beat the competition.”
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