Trying to motivate your employees to accept new goals or an organizational change? Give them a “Reason to Believe” (RTB). It should capture the gist of why something matters and how everyone’s buy-in will make a difference. If you’re a marketer, you know that RTBs compel people to pay attention by neatly summarizing a product’s benefits. Example: When Gillette launched its Mach3 razor, the nine-word RTB was “closest shave ever in fewer strokes—with less irritation.” For managers communicating a challenge, RTBs include “shortening our turnaround time to beat the competition.”
Most organizations still have much to learn and decide upon before the 2015 and 2016 deadlines. How is your organization using the time to prepare? What are your options… and what can you do now to minimize or avoid penalties? How can you estimate the amount of employer penalties to decide whether to offer health insurance in 2015 and beyond?...Click here to find out more.