• LinkedIn
  • YouTube
  • Twitter
  • Facebook
  • Google+

What’s your RTB?

by on
in Leaders & Managers,Workplace Communication

Trying to motivate your employees to accept new goals or an organizational change? Give them a “Reason to Believe” (RTB). It should capture the gist of why something matters and how everyone’s buy-in will make a difference. If you’re a marketer, you know that RTBs compel people to pay attention by neatly summarizing a product’s benefits. Example: When Gillette launched its Mach3 razor, the nine-word RTB was “closest shave ever in fewer strokes—with less irritation.” For managers communicating a challenge, RTBs include “shortening our turnaround time to beat the competition.”

Like what you've read? ...Republish it and share great business tips!

Attention: Readers, Publishers, Editors, Bloggers, Media, Webmasters and more...

We believe great content should be read and passed around. After all, knowledge IS power. And good business can become great with the right information at their fingertips. If you'd like to share any of the insightful articles on BusinessManagementDaily.com, you may republish or syndicate it without charge.

The only thing we ask is that you keep the article exactly as it was written and formatted. You also need to include an attribution statement and link to the article.

" This information is proudly provided by Business Management Daily.com: http://www.businessmanagementdaily.com/24267/whats-your-rtb "

Related Articles...

    No matches

Leave a Comment