Don’t give up if you can’t register the exact moniker you had in mind. Try selecting another name that closely resembles your first choice. Example: Attach “co” or “inc” or try to register an abbreviated version of its full name.
Another alternative: The current owner of your name might sell it to you—but don’t overpay. Some entrepreneurs have bought up hundreds of names from Network Solutions (the registrar and controlling body for the “.com” domain) and may demand a high price.
A cheaper solution is to ask the owner if you can have a link on his page so that Web surfers can find you—given that one of you has submitted the Web site and key search words to all the major search engines.
As a last resort, you can file legal action against the registered owner. A popular tactic is to claim that its use of your company name infringes on your trademark.