Want to arrange an informational interview with a senior executive at a company where you want to work? Cold-calling can succeed, but approach it tactically. Search trade journals, the newspaper and even the company’s press releases for quotes from its bigwigs. Then call the exec who was quoted. Get past the secretary by saying, “I’m following up on a comment that [name of executive] made in [name of publication].” Your odds of reaching the VIP will soar. Then propose a meeting.
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