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When speakers try to persuade you, they’ll usually go for credibility first. The three most specious credibility-building statements are: “Why would I lie?,” “I’ve been doing this for [any number over 10] years” and “I’ve worked really hard on this.” If you’re honest, you may assume others are honest. Nice outlook—but deadly. Some people will lie without flinching. Others with 15 or 20 years’ experience may still be clueless. And just because someone claims to have tried hard, that doesn’t mean he’s right.
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