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Tap into ‘crowdsourcing’: the ultimate outsourcing option

by on
in Office Management,Office Technology

Where does your company turn if it needs design, research or product help: High-paid consultants? Colleagues? Family friends? Increasingly, companies of all sizes are turning to the biggest network of all: the Internet.
More employers are outsourcing pieces of their business to sources in cyberspace, a process called “crowdsourcing.” This allows you to cut costs and tap into millions more brains than you could fit around a conference table.
Example:
A two-man Chicago T-shirt company solicited designs from thousands of Internet users and asked them to vote on which to manufacture. Outsourcing the design process helped the company grow its annual revenue to $15 million.
Similarly, large companies are turning to web users to help them solve problems. For example, a web site called InnoCentive allows big companies to post their research problems. Companies promise a reward—often worth tens of thousands of dollars—in exchange for the best answer from the web world.
The benefit to the company:
Crowdsourcing is cost-effective because companies pay only for problems that are solved, rather than big salaries for hit-or-miss R&D projects.
Tip
: Be careful not to share too much company info with these outside “problem solvers.”

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