Consider this example from a recent Investor’s
Business Daily article: Maxine Clark was out shopping with her friend’s
daughter when they came across some Beanie Babies at a toy store. “You know,
these are so simple,” the child said. “We could make these.”
What the child meant was that
they could sew up some stuffed animals as a craft project at home. What the
business executive heard was that she
could start a business in which customers designed and built their own teddy
bears practically from scratch, with custommade accessories.
In 1997, Clark launched Build-A-Bear Workshop in
Here are some qualities we all could borrow from children:
• They aren't afraid of looking silly or showing their emotions.
• Unless they’ve been terribly wronged, they treat others kindly.
• By and large, they’re unafraid.
• They don’t censor themselves for fear of sounding stupid, being judged or getting in trouble.
• If you trust them with duties and responsibilities, they will shoulder them and reward you with childlike wonder, not childish behavior.
• They respond to a fun environment.
Bottom line: Let your customers and employees be kids.