- Use dialogue. Attorney Floyd Abrams includes dialogues in his speeches: “Two people talking to each other in their own spoken language.”
- Take a risk. Former White House Press Secretary Ari Fleischer makes a strong statement or prediction.
- Focus on one audience member. Erin Gruwell, founder of the Freedom Writers Foundation, tries to win over someone in the audience who seems to have a negative attitude or who is not listening.
- Toss out half your data. Scientist Allen Hershkowitz minimizes the data he uses and makes it as simple as possible.
- Allow a slow warm-up. Former Sen. Bob Kerrey slows down his pace at the start of his speeches to win his audience’s attention.
- Get anchored in your enthusiasm. Jack La Lanne, the 92-year-old fitness legend, focuses exclusively on how strongly he believes in what he has to say.
- Tie your talk to a goal. Business guru Tom Peters says he never makes a speech unless he wants to make something specific happen.
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