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The keys to the kingdom

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in Leaders & Managers

When you’re trying to muscle through difficult times, it’s useful to keep this adage in front of you: survive, save and serve.

Why these three words? They are the three universal reasons for working.
  1. Survive: to meet the basic needs of life.

  2. Save: to conserve resources so that you can invest in your future.

  3. Serve: to contribute to the world around you.
Lesson: Most people spend their whole lives focusing on the first task, sometimes doing only what’s minimally necessary to get by. Fewer pay attention to the second, but those who do enhance their prospects.

The rare birds who really lead and succeed keep their attention riveted on the third.

—Adapted from The Go-Giver, Bob Burg and John David Mann, Portfolio.

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