What happens when you rely on “mythical thinking”?
- Commitment. You pledge yourself to a way of thinking, and it’s difficult to rid yourself of that myth.
- Group support and shunning. You have to either “drink the Kool-Aid” or get kicked out of the group.
- Personal benefit. Your ego, prestige and perks add power to a myth.
- Previous success. You have a hard time letting go if you base the myth on long-term dominance.
- Unconvincing data. You need clear, objective data to explode a myth. A mighty image, such as GM’s prolonged dominance among carmakers, allows adherents to see only what supports the myth.
—Adapted from Think Smart, Act Smart, Jim Nightingale, John Wiley & Sons.