• LinkedIn
  • YouTube
  • Twitter
  • Facebook
  • Google+

Leading in the blogosphere

by on
in Office Technology,Workplace Communication

The only thing worse than bad news about your company is having that news broadcast via the blogosphere.

Because blogs circulate quickly, companies are finding they must respond more urgently to stories that could damage their corporate reputation.

Example: When a blogger wrote about the harmful effects of diacetyl, an additive in microwave popcorn that provides a buttery taste, the story started snowballing. Cathy Yingling, managing director of Young & Laramore, a public relations firm that represents Pop Weaver, read the blog item that morning via Google Alerts.

Within hours, she wrote a note to the editor saying that since Pop Weaver had removed diacetyl, it was just as healthy as organic popcorn. Within days, Yingling’s team had written letters to about 100 blogs that had republished the story.

Why? “We see blogs as equal to mainstream media,” Yingling says, since most consumers don’t differentiate between them.

The result: Because of its proactive response, Pop Weaver’s sales have stayed constant while overall microwave popcorn sales are down.

—Adapted from “Don’t Let Blogs Pop A Firm’s Reputation,” Gary M. Stern, Investor’s Business Daily.

Like what you've read? ...Republish it and share great business tips!

Attention: Readers, Publishers, Editors, Bloggers, Media, Webmasters and more...

We believe great content should be read and passed around. After all, knowledge IS power. And good business can become great with the right information at their fingertips. If you'd like to share any of the insightful articles on BusinessManagementDaily.com, you may republish or syndicate it without charge.

The only thing we ask is that you keep the article exactly as it was written and formatted. You also need to include an attribution statement and link to the article.

" This information is proudly provided by Business Management Daily.com: http://www.businessmanagementdaily.com/23278/leading-in-the-blogosphere "

Related Articles...

    No matches

Leave a Comment