He spent major face time with the senior managers, hours and hours describing to employees where they were going and how they were going to get there. He set up a program of regular e-mail updates, invited two-way communication and responded personally to employee messages.
The result: He pulled the company back on track.
When you’re in the midst of change, be a broken record. Constant and consistent communication brings reassurance to employees. When they hear it straight from the top, they feel part of the team, respected and motivated.
—Adapted from Harvard Business Review, Harvard Business School Publishing, www. harvardbusinessonline.org.