So Sinyard sought out a mentor: Peter Moore, CEO of Adidas. To gain an audience, Sinyard mailed Moore (who was an amateur cyclist) a bike helmet and asked for a meeting.
When the two sat down, Moore advised Sinyard not to run his company as a salesman. He gave tips on creating a clear vision.
“He advised me to compile a small book emphasizing Specialized’s mission and pass it out to each employee,” Sinyard says.
“Of all the things I’ve done in my 33 years at the company, this has been the most valuable. I feel that if I got run over while riding my bike tomorrow, the company would continue in a clear direction.”
—Adapted from “King of the mountain bike,” Maggie Overfelt, Fortune Small Business.