Zingerman’s owners have brilliantly shaped their strategic initiatives into a simple, teachable set of principles.
It’s their vision, really. And it’s so clearly articulated that everyone who works for Zingerman’s embraces the business philosophy and performs their jobs like fine-tuned machines.
“All those three-step things really do work,” says bakery worker Amy Emberling, “but they also gave us a language to talk to each other.”
Bottom line: Create a common language to direct, build and stimulate your team. Like Zingerman’s, you’ll end up with a culture both intellectually stimulating and unifying.
—Adapted from “The Coolest Small Company in America,” Bo Burlingham, Inc., www.inc.com.