Bob Lutz is one leader who knows how to break rules. As president of Chrysler, he insisted on building the Dodge Viper supercar, refusing to let committees water down its design. Now head of product development at GM, he’s building the new/retro Pontiac GTO and other radical models.
Yet, Lutz doesn’t monkey with proven profit-makers. He knows that breaking the rules strategically is what it takes to signal that “business as usual” is not so usual, anymore.