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Pack the room for your next event

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Don't allow low attendance to destroy the exceptional event you organized. Include these steps in your planning to ensure that the people you want to show up will:
 Push the benefits. Never take for granted that people will eagerly await your event, whether it's the office party or an open house for a new branch. Spell out in the invitations and other materials the WIIFM: "What's in it for me?"
 Anticipate "silent" objections. If you don't tout the great room rate you negotiated, some people will presume that the trip will be too expensive and never read past the introduction. Some employees may never consider attending the office party if they presume that they'll need a fancy outfit.
 Expand your advertising. Bombard the people you're inviting with reminders and information about how great the event will be. In addition to sending "save the date" postcards and formal invitations, post information about the event on your intranet or Web site, and include that electronic address on other information you send.
Examples: If you have invested in a high-profile speaker, include articles from that person on your site. Link to sites for the speakers, venue and city.
 Follow up with "must-be-theres." Monitor the RSVPs of the people who must be there if the event is to succeed. Call them or stop by their desks to emphasize why they really should attend and to offer any accommodations under your control.

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