• LinkedIn
  • YouTube
  • Twitter
  • Facebook
  • Google+

Lure new customers (at no cost) by exchanging Web links

by on
in Office Technology,Workplace Communication

Small businesses often trade referrals among each other. It's a smart and easy way to attract new business.

Now, more small firms are doing the same thing on the Internet. The concept, known as "reciprocal links," is easier than you think.

At its most basic level, you agree to put a link on your Web site to another company's site. In exchange, that company posts your company's name and Web site address somewhere on its site.

Reciprocal links help in two ways: First, they deliver traffic—and potential customers—to your site. Second, they improve your Web site's ranking on search engines, such as Google, that use "link intensity" as one measure of your site's popularity.

To negotiate reciprocal links, identify companies that might trade links with your business. (See suggestions in box at right.) Then e-mail or phone that company to suggest the exchange.

You can collect ideas on possible linkages by using search engines such as Google or Yahoo to discover which companies link to your competitors' sites. Here's how: In the search box, type "link:" before a company's Web address to discover which Web sites link to that site. Example: link: nibm.net.

Like what you've read? ...Republish it and share great business tips!

Attention: Readers, Publishers, Editors, Bloggers, Media, Webmasters and more...

We believe great content should be read and passed around. After all, knowledge IS power. And good business can become great with the right information at their fingertips. If you'd like to share any of the insightful articles on BusinessManagementDaily.com, you may republish or syndicate it without charge.

The only thing we ask is that you keep the article exactly as it was written and formatted. You also need to include an attribution statement and link to the article.

" This information is proudly provided by Business Management Daily.com: http://www.businessmanagementdaily.com/22907/lure-new-customers-at-no-cost-by-exchanging-web-links "

Related Articles...

    No matches

Leave a Comment