Even in the Internet age, consumers still have a love affair with coupons. And now may be a good time to jump into the growing trend of electronically delivered coupons.
Why? Competition in the "e-coupon" industry has weeded out the weaker players, leaving those with the strongest technology and brand marketing. Also, consumers are slowly taking to the idea: 30 percent use e-coupons today, up from about 23 percent in 1999, according to a survey of 1,982 consumers by research firm NPD Group.
You can deliver e-coupons in various ways:
Post them on popular mega-coupon sites or use the online service of a direct-mail marketer. Among the most popular coupon-on-demand sites: Coolsavings.com, ValuPage.com, Hotcoupons.com, Valpak. com, MyPoints.com and eCentives.com.
Before you post your coupons on those sites, ask about the site's reach. Example: Coolsavings.com boasts a potential reach of 107 million unique monthly visitors, based on hit tracking.
Also, insist on pay-for-performance pricing. Prices for listing your offers vary widely, so just make sure you're paying for results. Some dealers charge a monthly membership fee; others base fees on a cost-per-click rate.
Use software to create your own. You can post coupons on your Web site using coupon-generating programs. Some e-commerce software also includes tools for creating e-coupons that are delivered to your customers via e-mail. They can be redeemed at your location or online via a special security code that's provided in the e-mail.
If you plan to generate your own e-coupons, go for preconfigured software tools.
Opt for simple, less expensive tools available on CD-ROM or through Internet downloads. Among them: Coupons.com's "Bricks" (www.solutions.coupons.com/solutions/main/SubTechBricks.asp) and CPrompt's "SendSafe" (www.c-prompt-dev.com/ jsof_product.asp).
Like what you've read? ...Republish it and share great business tips!
Attention: Readers, Publishers, Editors, Bloggers, Media, Webmasters and more...
We believe great content should be read and passed around. After all, knowledge IS power. And good business can become great with the right information at their fingertips. If you'd like to share any of the insightful articles on BusinessManagementDaily.com, you may republish or syndicate it without charge.
The only thing we ask is that you keep the article exactly as it was written and formatted. You also need to include an attribution statement and link to the article.
" This information is proudly provided by Business Management Daily.com: http://www.businessmanagementdaily.com/22753/use-e-coupons-to-generate-in-store-and-online-sales "