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Large firms reward doctors for quality

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Want the doctors who care for your employees to do a better job? Reward them when they do.

That’s the trend among large organizations such as Verizon, General Electric and Duke Energy, which will begin paying rewards on Jan. 1 to physicians who improve the quality of care for patients with diabetes, heart disease, back problems and cancer. Most of the firms rely on measures of quality as established by Bridges to Excellence (, which supports financial rewards for top-notch docs.

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