At Medtronic, a medical technology company, employees never wonder if their jobs are important. Once a year, they invite medical patients who have benefited from the company’s products to come to the firm’s Minneapolis headquarters and share their stories.
From a 42-year-old Parkinson’s patient whose motor skills were restored by a Medtronic brain device, to a high school football player who suffered a heart attack on the field, the patients explain how the products saved their lives.
There’s never a dry eye in the house.
Rich Fischer, the organization’s public relations manager, says the sessions help employees appreciate the company’s mission—to alleviate pain, restore health and extend life. In an internal survey, 93 percent of employees said they understand how their jobs fulfill that mission.
Contact: Rich Fischer at richard. email@example.com.