Honor your customers. Rock icon Tom Petty challenged his record label, and won, when it wanted to raise album prices. “Look, I don’t need the extra dollar,” he told executives. “But it makes a big deal to the people buying the music.”
— Adapted from “Go After What You Love,” Ben Fong-Torres, Parade.
Keep your voice down. Despite the best efforts of keyboard manufacturers, the exclamation point refuses to die. Even when muffled with brackets (!), it still shouts. Use it to express surprise, salute someone (“O captain!”) or avoid sounding sarcastic: “Great!”
— Adapted from Eats, Shoots & Leaves, Lynne Truss, Profile Books.
Focus everyone’s attention. Fred DeLuca, who built Subway into a 23,000-shop chain, always kept goals in plain sight. He originally planned for 32 eateries in a decade. In 1982, with about 200 shops, it became 4,800 stores in 12 years. To keep everybody focused, DeLuca printed “5,000 stores by 1994” on company letterhead, business cards and ads.
— Adapted from “Drive Your Firm Forward,” Michael Mink, Investor’s Business Daily.