In these tough economic times, making sure the cash keeps flowing into your business is crucially important. To help you boost your coffers, this guide outlines 10 inexpensive and effective ways to boost your sales.
1. Up-sell, cross-sell
Cross-selling is the sale of a product or service to someone who has already purchased another product or service while up-selling is the sale of a more expensive product or service. It can give businesses a significant competitive advantage but it is often overlooked with many focusing too much on winning new customer or clients rather than getting existing ones to spend more.
If a customer buys something and there is something else you sell or provide which will be relevant to them, pitch it. Equally, if a customer is interested in one product or service, tell them about a more pricier one, upgrade or add-on. Make sure a cross and up-selling culture exists amongst your sales staff. The big...(register to read more)